Sydney Sweeney is used to going viral over her looks, but she had no clue that talking about herself and what she wore would garner so much backlash.
An ad slogan has upset many online to accuse the brand of promoting eugenics.
Sweeney, who rose to fame for her starring roles in HBO’s “Euphoria” and “The White Lotus,” is the star of the clothing retailer’s latest denim-focused fall campaign, with the tagline, “Sydney Sweeney has great jeans.”
It’s a play on words for Sweeney’s “great genes.”
Sweeney’s new American Eagle ad campaign has been widely criticized for allegedly promoting “Nazi propaganda” by being a “racialized dog whistle” praising blond hair and blue eyes.
Amid the controversy, Sydney Sweeney is now starring in yet another ad, this time for ‘Hey Dude.’
In this ad, Sweeney is rocking a tight one-piece swimsuit and a Cowboy hat.
“You can take the dude out of the country, but you can’t take the country out of the dude,” Sweeney says as she walks on a beach and drops down to her knees in front of a stereo.
Sydney Sweeney Responds To Critics
Sydney Sweeney has released a video on social media in response to the backlash she has received in the wake of her new American Eagle Outfitters “Great Jeans” denim campaign, which has been blowing up this past week.
The video is part of a HeyDude Shoes campaign, highlighting her country roots.
The star actress could be seen driving a John Deere Gator, riding a horse in a cowboy hat, and lounging on a beach, with the caption, “POV you’re in HEYDUDE COUNTRY with Syd.”
Due to the backlash, American Eagle Outfitters’ stock surged to a high of $12.20 on Tuesday before closing at $11.54, signaling the campaign still has strong market support.
Neither Sweeney nor American Eagle has publicly addressed the latest backlash.
