Close to collapse!

That was the whisper turned headline this week after fresh reports revealed Meghan Markle’s lifestyle brand As Ever is drowning — not just in debt, but in humiliation. What was supposed to be her billion-dollar comeback has turned into a public unravelling so severe that even former fans now call her “toxic.”

It began with silence. Emails unanswered. Orders left in limbo. Vendors demanding payment. By the time the first lawsuits landed, the silence had hardened into a verdict: Meghan had lost control.

For days, rumors swirled through London PR offices and Los Angeles gossip circles: suppliers unpaid for months, investors walking away after seeing amateur slideshows passed off as strategy decks. One insider described a presentation as “something you’d expect from a college freshman, not a duchess with a global brand.”

And then came the backlash from where Meghan least expected it: the very community she once claimed to represent.

The Freeze

On TikTok, a Black influencer with half a million followers posted a three-minute takedown viewed over 2 million times in less than 48 hours. Her words cut deep: “She used us when it was convenient. Now look at her — crying victim while cashing checks.”

The comment section turned brutal. Thousands of Black women echoed the sentiment, accusing Meghan of exploiting her heritage while distancing herself from her roots.

For Meghan, who built her empire on the currency of identity, this was the unthinkable: her shield becoming a sword aimed at her.

The Twist

Meanwhile, Prince Harry — once her fiercest defender — is caught in his own downward spiral. The Invictus Games, long considered his legacy project, are collapsing. Reports surfaced this week that over 2,000 veterans have walked away, furious that the Games were “hijacked for Meghan’s PR.”

“It felt like we were props,” one former participant said. “We signed up to honor sacrifice, not to sell a Netflix special.”

At the same time, Africa Parks, the charity Harry once sat proudly on the board of, is under fire over corruption allegations. Calls are growing for him to resign. “The Games would be stronger without him,” one veteran bluntly concluded.

What once looked like a power couple now looks like a liability in stereo.

The Collapse

Inside As Ever, panic is spreading. Three emergency board calls in a single week. Lawyers advising bankruptcy protection. Staff quietly updating their résumés.

The biggest humiliation? Meghan’s much-hyped new series tied to the brand has no confirmed sponsor. Netflix, which once signed her to a multi-million-dollar deal, is reportedly “deeply underwhelmed” with the pilot episode. One executive described it as “lifestyle fluff that belongs on YouTube, not a global streamer.”

Her attempt to rival Princess Kate’s charity Christmas event with her own “musical initiative” has also backfired. While Kate was filmed playing piano with children’s choirs in London last week, Meghan’s effort drew whispers of spite and desperation. “It wasn’t about uplifting kids,” one observer noted. “It was about undermining Kate.”

Even inside Hollywood, Meghan is being mocked. A producer who once pitched her projects told Variety: “She doesn’t want to make content. She wants to be content.”

The Aftermath

And the money? Worse than anyone guessed. Sources close to the brand reveal unpaid invoices stretching into six figures, frozen accounts, and at least two pending lawsuits in California.

“She built As Ever to prove she didn’t need the Crown,” Lady Colin Campbell said acidly. “Now it’s proving she doesn’t understand business.”

The public humiliation has reached such a crescendo that even Harry looks broken. During King Charles’s illness last week, Harry chose to leak yet another letter instead of showing respect. “Revolting,” one royal commentator fumed. “A grandson should be at his grandfather’s side — not hawking grievances for sympathy.”

As one former Palace aide whispered: “She promised a global empire. What she’s delivered is a bonfire of her own making.”

The Cold Line

In the end, Meghan Markle’s brand isn’t just “close to collapse.” It already collapsed — in silence, in lawsuits, in ridicule.

“She wanted to rewrite royal history,” Lady Colin Campbell said. “Instead, she wrote her own obituary — one unpaid invoice at a time.”

Disclaimer 

This article is based on a combination of public reports, insider commentary, and interpretive analysis of ongoing events. It reflects the atmosphere and perception surrounding Meghan Markle’s current projects and reputation at the time of writing.